Matt Hunter.

Hello.

My name is Matt.

VP, Chief of Staff at Deepgram.
Ex Google, Bain, three-time CPO.

I help leadership teams turn ambitious strategy into the operating rhythm that actually ships it — from $30B P&Ls to founder-led startups, across product, ads, video, mobile, and now voice AI.

Happily at Deepgram. Open to board roles — and always glad to compare notes with people building in voice AI, product, or scaling operating teams.

Matt Hunter
Deepgram Google Tubular Labs App Annie Confused.com Bain & Company

Story

I started out at Bain & Company — consulting across EMEA and APAC out of London, Johannesburg, and Sydney — before moving into product. Since then I've led product or operated as Chief of Staff at a string of companies, four of which were acquired.

I've sat in the CPO seat three times (App Annie, Tubular Labs, Hangar), led product through Apple's ATT shake-up at Branch, served as Chief of Staff to the GM of a ~$30B Ads business at Google, and now do the same for the CEO of Deepgram as it scales voice AI for production.

I like hard problems with messy edges — the kind where strategy and execution can't be cleanly separated, and the only way through is to do both at once.

Work

Deepgram

2025 — Now

VP, Chief of Staff

Supporting the CEO in keeping Deepgram focused on what matters most — and shipping it. Operating rhythm, strategic reviews, board prep, and the cross-functional workstreams that don't have an owner yet. Voice AI for production.

Google

2022 — 2025

Chief of Staff · Group Product Manager

Chief of Staff to the GM of one of Google's largest Ads business units — ~$30B in revenue, ~2,000 people. Designed and ran the full exec operating cadence; owned OPEX and headcount through multiple re-orgs; acted as decision proxy in VP forums.

Before that, Group PM for measurement across Display and YouTube Ads. Drove the strategic case for Meridian — now Google's flagship marketing-mix modeling platform.

Branch

2020 — 2022

VP of Product Management

Led product through the most disruptive era in mobile attribution — Apple's ATT, SKAdNetwork, Private Relay. Redefined Branch's core attribution logic with modeled conversions, federated learning, and on-device signal use. Guided the company through pandemic-era restructuring and rebuild.

Hangar Technology

2018 — 2020

Chief Product Officer — Acquired by AirMap

Brought in by investors to assess strategic options. Streamlined product and GTM, repositioned the platform around CV-enhanced drone inspection for construction, telecom, and energy infrastructure, and led the company through a successful acquisition by AirMap.

Prior to Hangar: led product and ML at DroneDeploy — including Live Map, the world's first in-flight aerial mapping tool.

Tubular Labs

2016 — 2018

Chief Product Officer — Acquired by Chartbeat

Repositioned Tubular from a creator-focused analytics tool into an enterprise video intelligence platform — opening new GTM with media agencies, TV networks, and streaming platforms in the rise of YouTube, Facebook, and OTT.

App Annie

2012 — 2016

EVP Product — Acquired by SensorTower

Led product, UX, data science, research, and product marketing through hypergrowth. Grew revenue from $3M to $60M ARR in three years, scaled the user base from 100K to 600K+, helped raise $150M+, and lifted valuation more than 16x. Built and led a 50-person product and GTM org.

Earlier

2003 — 2011

Confused.com — Head of Product & Digital Marketing Director. Scaled the UK's leading car-insurance comparison site into a $750M+ annual revenue channel ($120M+ in commission). Acquired by Red Ventures.

Bain & Company — Management Consultant across London, Johannesburg, and Sydney. Strategy, pricing, and org design for clients including De Beers, Anglo Platinum, and Telstra.

Advising & Investing

Since 2017 I've been a strategic advisor and early-stage investor — mostly product-led growth companies across B2B SaaS, connected fitness, mobile, and gifting.

FightCamp

Seed Investor · 2017 — Now

Connected fitness — hardware, content, wearables. Early thesis on retention in verticalized fitness content. Now $100M+ funded; backers include NEA, IVP, Mike Tyson, Georges St-Pierre.

Branch

Advisor · 2020

Initial advisory on ATT and privacy-centric attribution. Transitioned into the full-time VP Product role.

Sendoso

Advisor · 2021 — Now

B2B sending platform. Advising on product strategy, GTM alignment, and enterprise packaging. $150M+ raised, 500+ employees.

Recognition

Patents

  • Cross Platform Mobile Application Reporting System
  • Keyword Reporting for Mobile Applications

Awards & Scholarships

  • Goldman Sachs — Global Leaders Award
  • Tsinghua University — Full Scholarship
  • Contact Singapore — Digital Media Research Grant
  • United World Colleges — Full Scholarship

Education

  • University of Oxford — MA, Economics
  • Cardiff University — MSc, Information Systems
  • Tsinghua University — MBA

Let's talk

Product. Voice AI. Operating systems for leadership teams. The bits in between.

Drop me a note and I'll get back to you.